Apple Business

Apple replaced three tools with one.
For most small businesses, it's enough.

Apple just consolidated Apple Business Manager, Apple Business Essentials, and Apple Business Connect into a single platform called Apple Business. For most small businesses running Apple devices, this is all the IT management you need — no separate MDM, no enterprise complexity. We help you set it up right, then manage it alongside your team so it stays that way.

Apple Business itself is freeNo monthly fees for device managementPaid add-ons optional (iCloud, AppleCare+)

What You Get

Three products. One platform. Zero monthly fees.

Device management

Built-in MDM. Enroll Macs, iPhones, and iPads automatically. Push apps, enforce security policies, wipe lost devices. The same capability that used to require a separate paid platform.

Business email & calendar

Managed Apple accounts with your own domain. Email, calendar, and contacts that work across every Apple device your team uses.

Local presence

Your business profile in Apple Maps, Spotlight, Messages, Siri, and Wallet. What used to be Apple Business Connect, now included.

Apple Business replaces Apple Business Manager (device management), Apple Business Essentials (subscription IT), and Apple Business Connect (local presence) with one free platform. Optional paid add-ons exist for iCloud storage and AppleCare+ — you only pay for what you actually need.

Honest Fit

When Apple Business is enough — and when it's not.

This is you

  • 5–50 employees using Apple devices
  • Standard security requirements, no regulated data (PCI, HIPAA, FedRAMP)
  • No existing MDM — or a small one you'd happily replace
  • Want one free tool instead of three paid ones
  • Internal team is willing to own day-to-day with our backup

You need more than this

  • Regulated industries with specific compliance requirements
  • Complex multi-site deployments, shared iPad workflows
  • Advanced scripting and configuration profiles beyond the built-in policies
  • 100+ devices where enterprise-grade reporting matters
  • Existing Jamf, Mosyle, or Iru deployment that's working well

If Apple Business isn't enough, we'll tell you. We also deploy Mosyle, Iru, Jamf, and Addigy when the environment calls for them. The right tool is whatever fits — not whatever pays us the most.

How We Help

Setup, then partnership.

Setup

DUNS registration, Apple Business account verification, domain and email configuration, Automated Device Enrollment, Google Workspace or Microsoft 365 federation, baseline security policies, and the first wave of device enrollments. Done remotely. Documented as we go.

Training

Your team — whoever manages IT today, whether that's a dedicated person, an office manager, or a Windows team picking up Apple — learns to operate Apple Business day-to-day. Adding users. Enrolling new devices. Handling departures. We show them, then we hand them the keys.

Ongoing management

We stay on as backup. Quarterly reviews, security policy updates, escalation when your team hits something unfamiliar, and proactive changes when Apple ships something new. You run it. We make sure it keeps running right.

Not sure if this is enough for your business?

Book a free consultation. We'll look at what you have, tell you whether Apple Business alone covers it, and give you a real plan either way. No sales pitch.